Sharing beauty recs is our love language.
middle school sleepovers? try this sparkly eyeshadow.
crying in the club? here’s my waterproof mascara.
big job interview? wear this the perfect red lip.
The best beauty recs have always come from your friends and from people you trust.
But, We’ve lost that in the sea of influencer sponcon and anonymous, incentivized reviews.
Rayna brings it back — one app to share with your friends (and save for yourself) all the beauty products you've tried and loved — or hated.
BEAUTY EMERGENCY
Your personalized beauty intel—curated, trustworthy, and community-powered. Cut through the noise with honest reviews, smart rankings, and curated collections—all powered by real users who get what beauty lovers truly want.
RAYNA'S FOUNDER
HI, I'M MICHELLE!
I'M A LIFELONG BEAUTY LOVER. MY FIRST INTERNSHIP WAS AT REVLON WHEN I WAS JUST 17. MY MOM HAD A NAIL SALON, AND MY SISTER AND I HAVE GOSSIPED ABOUT OUR FAVORITE — AND LEAST FAVORITE — BEAUTY PRODUCTS SINCE FOREVER.
BUT RECENTLY, I STARTED TO FEEL LIKE THE BEAUTY DISCOURSE ONLINE WAS SO TIRED. everything was sponcon and i was constantly getting sold to.
AND I WANTED A WAY TO RANK AND SAVE ALL MY FAVORITE PRODUCTS IN ONE PLACE, that wasn't just my notes app.
SO, I with my old teammate mimi from shopify, I BUILT RAYNA!
